Your Change Story Assignment Example | Topics and Well Written Essays - 250 words

Your Change Story - Assignment ExampleAs a competitor, IBM marketed its products through the guideword Think. To position themselves above IBM, Steve Jobs created the slogan Think Different and removed the word computer from the society name. His vision in doing this was that it would remove the notion that Apples only specialty was computers, which brought in advanced products in other fields such as iPods, iPhones and iPads. The reason behind the success of such miscellanea was the creation of a new platform for mobile applications through the App store as well as medication through iTunes. In particular, the iPad successfully captured the tablet market. This was a bold move away from traditions, where it would be expected that a company would identify a market section and strive to meet that segments needs. Instead, Apple sought to serve a wide range of consumers in an approach that coffin nail be perceived as something for everyone. They have high-end computers for serious business people, fancy mobile phones for the youth, iPods for portable music for teenagers and iPads for travelling business