Social Networking Sites Essay Example | Topics and Well Written Essays - 1750 words - 1

Social Networking Sites - Essay ExampleCarrying bulge out marketing campaigns using social networking sites primarily entails the following planning building an SMM plan is vital. The business needs to take into consideration keyword research and brainstorm centre ideas which would interest the ideal customers. Content reproducible with other e-marketing areas, capacitance is essential when it comes to SMM. The business should ensure that it offers valuable information that the target audience would find interesting. The business should make a variety of content by implementing infographics, videos as well as images besides content that is text-based (Evans 2013, p. 22). Blog it is noteworthy that blogging is an imperative SMM tool which allow the business to share various content and information with the readers. Using blogs, the business can also blog about its recent social media events, contests and efforts. Tracking business rivals it is generally essential to keep an shopping center on the competition as they could offer valuable SMM insight such as where to get links that are industry-related. They can also provide authorised data for keyword research. If the business rivals are utilizing a particular SMM technique that appears to be working for them effectively, the business can also do the same thing, but do it much better (Qing 2012, p. 38). Consistent Brand Image the use of social networking sites for marketing purposes allows the firm to project its brand image across several heterogeneous political platforms of social media. Whist every platform has its own distinctive voice and environment, the core identity of the business should remain consistent. Links whilst employing social networking sites for the purposes of marketing depends primarily on the business sharing its own original and distinctive... According to this paper social networking sites are good in supporting business. The various platforms of social media such as Pinte rest, LinkedIn, Twitter, YouTube, Google+ and Facebook allow the enterprise to promote its products to its followers, and in so doing increase sales volume. Additionally, by engaging and interacting with customers, these social networking sites are also employed by businesses to improve customer care by responding to the clients questions and addressing their concerns. Nonetheless, there are a number of potential threats of using these sites for business. These threats include acting as a platform where people with ill-intentions can generate spiteful negative comments which may hurt the reputation of the business human error toping in leaked corporate data module members of the business could make inappropriate comments on the social media account of the business and malware attacks from external sources. However, these threats could be avoided by ensuring that the staff members are educated regarding security threats, and take holding out a wide-ranging data and access control strategy.The paper shows that in general, the best technique for preventing the potential threats that come about as a result of a business using social networking sites is to ensure that the staff members are educated regarding security threats that are associated with social networking websites. The enterprise can also carry out a wide-ranging data and access control strategy so as to prevent loss of data.