Four Phases and Rhetorical Purposes Essay Example | Topics and Well Written Essays - 500 words

Four stagecoachs and Rhetorical Purposes - Essay ExamplePhase 2 ads (Argument Spots) exhibit what the candidate stands for, his causes, ideas and concerns. Phase 3 ads (Attack Spots) are direct and personal comings aimed to lessen the credibility of the opponent. Phase 4 ads (Visionary Spots) are employ to draw the campaign to a close by providing a reflective, thoughtful or dignified place of the candidateleaving the impression that he has the qualities of a leader and has the vision to move the country, state or city to progress. Trent and Friedenberg also identified three rhetorical ends of political advertisements (a) to extol the candidates virtues (b) to condemn, attack or question the opponent (c) to respond to an opponents attacks. This paper shall elaborate on the intravenous feeding stages of political advertisements by citing examples of television commercials, one for each stage and draw out the rhetorical purpose used by each ad. Barack Obama ran for presidency in 2008 under the Democratic Party with Republican earth-closet McCain as his opponent. His Country I Love (2008) ad was a Phase 1 ad. It showed Obamas archeozoic yearsthat he was raised by a single mom and his grandparents.